Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.- Explains and debates key concepts in a clear, readable and concise manner.- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.- Includes a glossary of critical marketing terms.- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed-decades before there was any written theory about marketing.
This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen.
All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
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At Les Houches in January 2015, experts in the field of charged particle trapping came together for the Second Winter School on Physics with Trapped Charged Particles. This textbook collates the lectures delivered there, covering the fundamental physics of particle traps and the different types of applications of these devices.Taken as a whole, the book gives an overview of why traps for charged particles are important, how they work, their special features and limitations, and their application in areas such as precision measurements, mass spectrometry, optical clocks, plasma physics, antihydrogen creation, quantum simulation and quantum information processing. Chapters from various world experts include those on the basic properties of Penning traps and RF traps, as well as those covering important practical aspects such as vacuum systems, detection techniques, and different types of particle cooling, including laser cooling.Each individual chapter provides information and guidance on the application of the above methods. Additionally, each chapter is complemented by fully worked problems and solutions, making Trapped Charged Particles perfect for advanced undergraduate and postgraduate students new to this topic.
As much as we don't want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don't know how to go about it or even where to start. I don't know where you are in your publishing journey, you might have been published for years but have always struggled with the marketing side of things or you could still be working on your first book and wanting to get a head start on promoting it, either way this book is bound to have something in it that will help you out. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.
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