Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter expands the conceptual context and consequences of internationalization. This collection of articles also serves as a point of departure for future research on international service marketing and the internationalization of services. In the tradition of the "Advances in International Marketing" series, each contribution offers extended conceptual development and a detailed discussion beyond what is typically offered in research papers. At the same time, practitioners should find critically relevant inspiration and ideas on how to define, implement, and evaluate their strategy and operations when delivering services across borders.
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Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.- Explains and debates key concepts in a clear, readable and concise manner.- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.- Includes a glossary of critical marketing terms.- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
It is difficult to imagine modem technology without small particles, 1-1000 nm in size, because virtually every industry depends in some way on the use of such materials. Catalysts, printing inks, paper, dyes and pigments, many medicinal products, adsorbents, thickening agents, some adhesives, clays, and hundreds of other diverse products are based on or involve small particles in a very fundamental way. In some cases finely divided materials occur naturally or are merely a convenient form for using a material. In most cases small particles play a special role in technology because in effect they constitute a different state of matter because of the basic fact that the surface of a material is different from the interior by virtue of the unsaturated bonding interactions of the outermost layers of atoms at the surface of a solid. Whereas in a macroscale particle these differences are often insignificant, as the 9 surface area per unit mass becomes larger by a factor of as much as 10 , physical and chemical effects such as adsorption become so pronounced as to make the finely divided form of the bulk material into essentially a different material- usually one that has no macroscale counterpart.
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