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Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed-decades before there was any written theory about marketing.
This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen.
All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.- Explains and debates key concepts in a clear, readable and concise manner.- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.- Includes a glossary of critical marketing terms.- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
Magnetic nanoparticles (NPs) are finding their place in many modern technologies such as electronics (memory or spintronic devices) and medicine (contrast media, electromagnetic thermal therapy) to name just a few examples. The application of modern techniques based on synchrotron radiation, in particular X-ray spectroscopies, as well as an rf transverse susceptibility probe, built ad hoc, allowed the author to investigate several classes of magnetic NPs with diverse applications. For example, the interesting anisotropic properties of CoW and CoPt NPs revealed new magnetic behaviour and phases. Gold NPs prepared on a biological template from Sulfolobus acidocaldarius S-layer, were shown to possess intrinsic magnetism caused by the electron exchange with the sulfur atoms of the template. Silica and oleic acid coated magnetite NPs showed excellent human compatibility while preserving the bulk magnetic figures of merit. Both macroscopic and microscopic properties of all these NPs, hitherto unexplained, have been revealed for the first time.
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