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Research On International Service Marketing

RRP $390.99

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Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter expands the conceptual context and consequences of internationalization. This collection of articles also serves as a point of departure for future research on international service marketing and the internationalization of services. In the tradition of the "Advances in International Marketing" series, each contribution offers extended conceptual development and a detailed discussion beyond what is typically offered in research papers. At the same time, practitioners should find critically relevant inspiration and ideas on how to define, implement, and evaluate their strategy and operations when delivering services across borders.


Affiliate Marketing

RRP $18.99

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Start Making $2,000 a Month or More through Affiliate Marketing! Today only, get this Amazon bestseller for just $2.99. Regularly priced at $9.99. Read on your PC, Mac, smart phone, tablet or Kindle device. You're about to discover how to finally start making money online through affiliate marketing! This book is 100% real, straight to the point, and backed up with facts, and isn't a bunch of fluff that many of the other books contain. Trust me I have read them all over the years! This book contains proven steps and strategies on how to make money online, and even more specifically, how I earn a significant amount of money through affiliate marketing from the comfort of my home. In this book we will touch on PROVEN strategies that can really help you to start making money online! This book is jam packed with information that has helped hundreds of others to change their lives!! While I enjoy earning money online through a wide variety of sources, if you want to make some awesome profits online - Affiliate marketing is one of the easiest ways to do so! I have been earning money online for almost 2 years now and I know firsthand I am not the smartest guy in the world. I am just an average Joe who read a lot of articles, watched a lot of videos, took a lot of courses online, and implemented the information I learned to make money from home. Luckily for you, I will be sharing a lot of my knowledge with you in this book in hopes that I can help you folks to start making money from home as well! If you are interested in earning upwards to $2,000 a month or more like I do from home or maybe all you need is a few hundred dollars a month to supplement your income, then this book is perfect for you! Here Is A Preview Of What You'll Learn... Chapter 1 - First Step - Understanding Affiliate Marketing Chapter 2 - Second Step - Getting Started Chapter 3 - Third Step - Understanding Search Engine Optimisation Chapter 4 - Fourth Step - Optimising Your Website/Blog for Search Engines Chapter 5 - Fifth Step - Choosing an Affiliate Program Chapter 6 - Sixth Step - Selecting Products Chapter 7 - Seventh Step - Building a Database of Users/Customers Download your copy today! Take action today and download this book for a limited time discount of only $2.99! Tags: affiliate marketing, affiliate marketing for beginners, make money from home, make money online, ebay selling, youtube, fiverr, article writing, surveys, passive income online, making money online, how to make money online, youtube video marketing, ebay selling, make money on fiverr, make money on craigslist, craigslist, ebay, make money on amazon, how to sell on amazon


The Foundations Of Marketing Practice

RRP $370.99

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Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed-decades before there was any written theory about marketing.

This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen.

All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.


Magnetic Particle Inspection

RRP $958.99

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During the years since this book was first published in 1993 there have very few developments in the technology of magnetic particle inspection apart from improvements in instrumentation which has made the measurement of peak values of time varying currents practicable. The major changes have arisen from health and safety and environmental concerns. These involve chemicals and exposure of personnel to air-borne electromagnetic fields and long wave ultraviolet (UY.A). The changes in the acceptability of certain volatile halogenated hydrocar- bons which led to the banning of 1, 1, 1 thichloroethane in 1995 were evident in 1993. The present discussions concerning the emissions of volatile organic compounds (VOCs) in general was also current and has now reached a stage where the effects of these deliberations will become evident over the next few years. Concerns over the exposure of personnel to airborne electromagnetic fields has been current for some years as has discussions to the effects of long wave ultraviolet (UY.A) on human skin. Recommendations as to maximum permit- ted exposures over periods of time to both of these phenomena have been put forward and will doubtless form the basis of future legislation on the matter. A number of new specifications have appeared notably EN (European) and ISO specifications and some of these are still in preparation. Generally their impact will be minimal since these specifications are largely derived from existing documentation.


Strategic Marketing For The C-suite

RRP $270.99

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Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C- suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO). Unless academic research is relevant at the C-suite level, it is unlikely to be paid much attention lower down the organization. Strategic Marketing for the C-Suite has three objectives: (1) to understand what we can learn from recent academic research on strategic marketing, (2) to test the validity of earlier editorial positions, and (3) to make some modest suggestions as to what the field might do better in the future. The author addresses these objectives through a review of the academic research on a set of strategic marketing issues that are of relevance to top executives. Strategic Marketing for the C-Suite is structured in four steps. First, it examines the meaning of the phrase strategic marketing to help define the scope of the literature review and the role of the CMO in the firm, drawing on both the academic and practitioner literature. The second step identifies the key domains and associated issues that are currently relevant to the CMO and C-suite including the value of marketing to the firm, managing the new digital market space, achieving profitable growth through innovation, marketing capabilities as a source of competitive advantage, and addressing society's major concerns. The third step reviews the marketing literature relating to these five domains, and, in doing so, identifies the key research themes within each domain, and draws conclusions on these themes and overall conclusions on the domain itself. The fourth and final step summarizes what we learn from a decade's worth of research on strategic marketing, draws conclusions on the validity of earlier research, and discusses the implications for the field of academic marketing.



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