At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.
Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular subjects and genres commonly seen in the online news media. Through these demonstrative means, it intends to imbue many of the key aspects of content and copy writing while maintaining a strong weighting toward a high grade of 'shareability' through audience preferential of social media channels. The book revolves around its three pillars:IDENTITY - Crafting a unique, recognizable voice. PURPOSE - Embodying clarity in topic choice.STANDING APART - Being different from the banal crowd. Transforming the benign, day-to-day and week-to-week occurrences into a style at once keynote serves to imbue the budding content writer with an edge over the more conventional competitor. It is through this that the essential spirit of Web Content - The Beginner's Masterclass was assembled. Current and contemporary, this book takes into account the fact that search engines are becoming ever more selective in what they highlight and what they leave. Generic writing, the samey and the dull lose out, while writing and content with genuine spirit, humour and style is promoted. The power of words at once eye-catching and colourful with an intense, instantaneous 'shareability' is precisely what the modern day Internet values and rates. Designed as a unique and quirky compliment to a de facto manual of style, veteran online content author and journalist TIMOTHY JONES brings writing to life for readers keen to enhance, improve and realize their talents. With this handbook, they will confront the field of web and news content creation with genuine eagerness.
The immense dislocations and suffering caused by neo-liberal globalization, the retreat of the welfare state in the last decades of the twentieth century, and the heightened military imperialism at the turn of the twenty-first century have raised urgent questions about the temporal and spatial dimensions of power. Through stimulating critical perspectives and new cross-disciplinary frameworks, which reflect recent innovations in the social and human sciences, this series provides a forum for politically engaged and theoretically imaginative responses to these important issues of late modernity.
The new experiments underway at the Large Hadron Collider at CERN in Switzerland may significantly change our understanding of elementary particle physics and, indeed, the universe. This textbook provides a cutting-edge introduction to the field, preparing first-year graduate students and advanced undergraduates to understand and work in LHC physics at the dawn of what promises to be an era of experimental and theoretical breakthroughs.
Christopher Tully, an active participant in the work at the LHC, explains some of the most recent experiments in the field. But this book, which emerged from a course at Princeton University, also provides a comprehensive understanding of the subject. It explains every elementary particle physics process--whether it concerns nonaccelerator experiments, particle astrophysics, or the description of the early universe--as a gauge interaction coupled to the known building blocks of matter. Designed for a one-semester course that is complementary to a course in quantum field theory, the book gives special attention to high-energy collider physics, and includes a detailed discussion of the state of the search for the Higgs boson.
Professors: A supplementary Instructor's Manual which provides solutions for Chapters 1-3 of the textbook, is available as a PDF. It is restricted to teachers using the text in courses. To obtain a copy, please email your request to: Ingrid_Gnerlich "at" press.princeton.edu
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