At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.
Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular subjects and genres commonly seen in the online news media. Through these demonstrative means, it intends to imbue many of the key aspects of content and copy writing while maintaining a strong weighting toward a high grade of 'shareability' through audience preferential of social media channels. The book revolves around its three pillars:IDENTITY - Crafting a unique, recognizable voice. PURPOSE - Embodying clarity in topic choice.STANDING APART - Being different from the banal crowd. Transforming the benign, day-to-day and week-to-week occurrences into a style at once keynote serves to imbue the budding content writer with an edge over the more conventional competitor. It is through this that the essential spirit of Web Content - The Beginner's Masterclass was assembled. Current and contemporary, this book takes into account the fact that search engines are becoming ever more selective in what they highlight and what they leave. Generic writing, the samey and the dull lose out, while writing and content with genuine spirit, humour and style is promoted. The power of words at once eye-catching and colourful with an intense, instantaneous 'shareability' is precisely what the modern day Internet values and rates. Designed as a unique and quirky compliment to a de facto manual of style, veteran online content author and journalist TIMOTHY JONES brings writing to life for readers keen to enhance, improve and realize their talents. With this handbook, they will confront the field of web and news content creation with genuine eagerness.
The immense dislocations and suffering caused by neo-liberal globalization, the retreat of the welfare state in the last decades of the twentieth century, and the heightened military imperialism at the turn of the twenty-first century have raised urgent questions about the temporal and spatial dimensions of power. Through stimulating critical perspectives and new cross-disciplinary frameworks, which reflect recent innovations in the social and human sciences, this series provides a forum for politically engaged and theoretically imaginative responses to these important issues of late modernity.
Based on a popular article in Laser and Photonics Reviews, this book provides an explanation and overview of the techniques used to model, make, and measure metal nanoparticles, detailing results obtained and what they mean. It covers the properties of coupled metal nanoparticles, the nonlinear optical response of metal nanoparticles, and the phenomena that arise when light-emitting materials are coupled to metal nanoparticles. It also provides an overview of key potential applications and offers explanations of computational and experimental techniques giving readers a solid grounding in the field.
This book is full of clear, thorough notes covering all the GCSE Music Core Content for the AQA, Edexcel and OCR exam boards, and it's also useful for revising for Grade exams. It's designed to work perfectly alongside CGP's Areas of Study Revision Guides. At the end of every section there's a page of questions to check how much you've learnt, and there's a glossary at the back to help you learn all those tricky technical terms. Everything's explained in straightforward language with the odd joke thrown in to help break up the revision!
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