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Web Content - The Beginner's Masterclass
At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.
Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular subjects and genres commonly seen in the online news media. Through these demonstrative means, it intends to imbue many of the key aspects of content and copy writing while maintaining a strong weighting toward a high grade of 'shareability' through audience preferential of social media channels. The book revolves around its three pillars:IDENTITY - Crafting a unique, recognizable voice. PURPOSE - Embodying clarity in topic choice.STANDING APART - Being different from the banal crowd. Transforming the benign, day-to-day and week-to-week occurrences into a style at once keynote serves to imbue the budding content writer with an edge over the more conventional competitor. It is through this that the essential spirit of Web Content - The Beginner's Masterclass was assembled. Current and contemporary, this book takes into account the fact that search engines are becoming ever more selective in what they highlight and what they leave. Generic writing, the samey and the dull lose out, while writing and content with genuine spirit, humour and style is promoted. The power of words at once eye-catching and colourful with an intense, instantaneous 'shareability' is precisely what the modern day Internet values and rates. Designed as a unique and quirky compliment to a de facto manual of style, veteran online content author and journalist TIMOTHY JONES brings writing to life for readers keen to enhance, improve and realize their talents. With this handbook, they will confront the field of web and news content creation with genuine eagerness.
Class, Contention And A World In Motion
The immense dislocations and suffering caused by neo-liberal globalization, the retreat of the welfare state in the last decades of the twentieth century, and the heightened military imperialism at the turn of the twenty-first century have raised urgent questions about the temporal and spatial dimensions of power. Through stimulating critical perspectives and new cross-disciplinary frameworks, which reflect recent innovations in the social and human sciences, this series provides a forum for politically engaged and theoretically imaginative responses to these important issues of late modernity.
"This book represents a superb edited collection of important and relevant essays on the relationship between class and migration in the contemporary world. As such, the introduction and the articles make a major contribution to the literatures on migration and industrial/service work under contemporary capitalist conditions of labor and neoliberal globalization."---Donald M. Nonini, University of North Carolina, Chapel Hill
"The authors challenge currently dominant approaches to migration, and offer important ways to move between the individual experience and the structure of the world system."---Alan Smart, University of Calgary
Prevailing scholarship on migration tends to present migrants as the objects of history, subjected to abstract global forces or to concrete forms of regulation imposed by state and supra state organizations. In this volume, by contrast, the focus is on migrants as the subjects of history who not only react but also act to engage with and transform their worlds. Using ethnographic examples from Africa, Asia, Europe, North America and the Middle East, contributors question how and why particular forms of political struggle and collective action may, or indeed may not, be carried forward in the context of geographic and social border crossings. In doing so, they bring the dynamic relationship between class, gender, and culture to the forefront in each distinctive migration setting.
Bio-synthetic Hybrid Materials And Bionanoparticles
There is much interest in using biological structures for the fabrication of new functional materials. Recent developments in the particle character and behaviour of proteins and viral particles have had a major impact on the development of novel nanoparticle systems with new functions and possibilities. Bio-Synthetic Hybrid Materials and Bionanoparticles approaches the subject by covering the basics of disciplines involved as well as recent advances in new materials. The first section of the book focusses on the design and synthesis of different bionanoparticles and hybrid structures including the use of genetic modification as well as by organic synthesis. The second section of the book looks at the self-assembling behaviour of bionanoparticles to form new materials. The final section looks at bionanoparticle-based functional systems and materials including chapters on biomedical applications and electronic systems and devices. Edited by leading scientists in bionanoparticles, the book is a collaboration between scientists with different backgrounds and perspectives which will initiate the next generation of bio-based structures, materials and devices.
Content Marketing In A Week
You are just seven steps away from mastering content marketing
Content Marketing In A Week is a simple and straightforward guide to getting content marketing right, giving you everything you really need to know in just seven short chapters. From formats, presentation techniques and buyer personas, to managing your editorial calendar, creating and promoting sharable content
Content marketing just got easier
Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.
In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.
- Sunday: Adopt a content marketing mindset
- Monday: Understand the different types of content
- Tuesday: Develop your content marketing strategy
- Wednesday: Get started with content planning
- Thursday: Create compelling content
- Friday: Get ready to share
- Saturday: Learn how to measure success
About the Author
Jane Heaton is a marketing consultant, content specialist and writer who helps people master the principles and practice of marketing and communications, from strategy to execution. A member of the CIM and a Chartered Marketer, Jane developed her business and marketing expertise in a small ad agency, in regional newspaper publishing and for brands such as Shell and Cable & Wireless - through hands-on experience and setting up and leading marketing teams. She started Jane Heaton Associates in 2000 to give businesses of all sizes access to expert marketing advice and skills - easily and cost effectively.
As marketing becomes more complex, Jane believes marketers must be able to confidently apply the essential core principles of marketing and think in a joined-up way in order to manage the growing choice of tools and tactics and deploy them successfully. Today she uses her wide ranging experience and a blend of consultancy, mentoring, training, and coaching to enable individuals and teams to create well-written, well-produced content as part of a clear, focused marketing strategy.
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