At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.
Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular subjects and genres commonly seen in the online news media. Through these demonstrative means, it intends to imbue many of the key aspects of content and copy writing while maintaining a strong weighting toward a high grade of 'shareability' through audience preferential of social media channels. The book revolves around its three pillars:IDENTITY - Crafting a unique, recognizable voice. PURPOSE - Embodying clarity in topic choice.STANDING APART - Being different from the banal crowd. Transforming the benign, day-to-day and week-to-week occurrences into a style at once keynote serves to imbue the budding content writer with an edge over the more conventional competitor. It is through this that the essential spirit of Web Content - The Beginner's Masterclass was assembled. Current and contemporary, this book takes into account the fact that search engines are becoming ever more selective in what they highlight and what they leave. Generic writing, the samey and the dull lose out, while writing and content with genuine spirit, humour and style is promoted. The power of words at once eye-catching and colourful with an intense, instantaneous 'shareability' is precisely what the modern day Internet values and rates. Designed as a unique and quirky compliment to a de facto manual of style, veteran online content author and journalist TIMOTHY JONES brings writing to life for readers keen to enhance, improve and realize their talents. With this handbook, they will confront the field of web and news content creation with genuine eagerness.
The immense dislocations and suffering caused by neo-liberal globalization, the retreat of the welfare state in the last decades of the twentieth century, and the heightened military imperialism at the turn of the twenty-first century have raised urgent questions about the temporal and spatial dimensions of power. Through stimulating critical perspectives and new cross-disciplinary frameworks, which reflect recent innovations in the social and human sciences, this series provides a forum for politically engaged and theoretically imaginative responses to these important issues of late modernity.
In Particle Physics: A Very Short Introduction, best-selling author Frank Close provides a compelling and lively introduction to the fundamental particles that make up the universe. The book begins with a guide to what matter is made up of and how it evolved, and goes on to describe the fascinating and cutting-edge techniques used to study it. The author discusses particles such as quarks, electrons, and the neutrino, and exotic matter and antimatter. He also investigates the forces of nature, accelerators and detectors, and the intriguing future of particle physics. This book is essential reading for general readers interested in popular science, students of physics, and scientists at all levels.
Volume 11 of Advances in Entrepreneurship, Firm Emergence and Growth addresses the types of strategies that entrepreneurial companies use to effectively position themselves and gain competitive advantages. A companion to Volume 10 (Entrepreneurial Strategic Processes), Volume 11 identifies several strategic dilemmas and strategic choices that organizations face in their efforts to be more entrepreneurial. Top researchers from a diverse set of perspectives have contributed their latest research on a variety of topics such as celebrity entrepreneurship (Hunter, Burgers, Davidsson), niche strategies by banks (Bamford, Dean, McDougal), acquisition as an entrepreneurial growth strategy (Shrader, Monllor, Shelton), and adaptive strategies in the military (Kropp, Zolin, Lindsay). The strategic implications of tax policies (Franquesa, Anokhin, Mwaka), and the importance of knowledge management (Sciascia, Alberti, Salvato) and human resources management (West, Bernhardt) to the success of entrepreneurial strategies are also highlighted. The last two chapters constitute a spirited debate between researchers with sharply different views about the role of individual versus collective effort to entrepreneurial progress and success. Schoonhoven and Romanelli argue that market-creating processes should take over the focal role most recently played by opportunity-based approaches to defining entrepreneurship. Sarasvathy, Dew, and Ventresca, by contrast, highlight the intellectual vibrancy of opportunity-based approaches, and in their own contribution to this volume, point out future directions for entrepreneurship research based on an opportunity-focused approach.
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