At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.
Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular subjects and genres commonly seen in the online news media. Through these demonstrative means, it intends to imbue many of the key aspects of content and copy writing while maintaining a strong weighting toward a high grade of 'shareability' through audience preferential of social media channels. The book revolves around its three pillars:IDENTITY - Crafting a unique, recognizable voice. PURPOSE - Embodying clarity in topic choice.STANDING APART - Being different from the banal crowd. Transforming the benign, day-to-day and week-to-week occurrences into a style at once keynote serves to imbue the budding content writer with an edge over the more conventional competitor. It is through this that the essential spirit of Web Content - The Beginner's Masterclass was assembled. Current and contemporary, this book takes into account the fact that search engines are becoming ever more selective in what they highlight and what they leave. Generic writing, the samey and the dull lose out, while writing and content with genuine spirit, humour and style is promoted. The power of words at once eye-catching and colourful with an intense, instantaneous 'shareability' is precisely what the modern day Internet values and rates. Designed as a unique and quirky compliment to a de facto manual of style, veteran online content author and journalist TIMOTHY JONES brings writing to life for readers keen to enhance, improve and realize their talents. With this handbook, they will confront the field of web and news content creation with genuine eagerness.
The immense dislocations and suffering caused by neo-liberal globalization, the retreat of the welfare state in the last decades of the twentieth century, and the heightened military imperialism at the turn of the twenty-first century have raised urgent questions about the temporal and spatial dimensions of power. Through stimulating critical perspectives and new cross-disciplinary frameworks, which reflect recent innovations in the social and human sciences, this series provides a forum for politically engaged and theoretically imaginative responses to these important issues of late modernity.
Many nanomaterials exhibit anti-microbial properties and demand for such materials grows as new applications are found in such areas as medicine, environmental science and specialised coatings. This book documents the most up to date research on the area of nanoparticles showing anti-microbial activity and discusses their preparation and characterisation. Further materials showing potential anti-microbial properties are also discussed. With its user-friendly approach to applications, this book is an excellent reference for practical use in the lab. Its emphasis on material characterisation will benefit both the analytical and materials scientist. Frequent references to the primary literature ensure that the book is a good source of information to newcomers and experienced practitioners alike. Chapters devoted to nanoparticles, microbial impacts on surfaces and molecular biology will be essential reading, while chapters on characterisation ensure this book stands out in the field. .
Twardowski's little book - of which I here offer a translation - is one of the most remarkable works in the history of modern philosophy. It is concise, clear, and - in Findlay's words - "amazingly rich in ideas. "l It is therefore a paradigm of what some contemporary philosophers approvingly call "analytic philosophy. " But Twardowski's book is also of considerable historical significance. His views reflect Brentano's earÂ lier position and thus shed some light on this stage of Brentano's philoÂ sophy. Furthermore, they form a link between this stage, on the one hand, and those two grandiose attempts to propagate rationalism in an age of science, on the other hand, which are known as Meinong's theory of entities and HusserI's phenomenology. Twardowski's views thus point to the future and introduce many of the problems which, through the influence of Meinong, HusserI, Russell, and Moore, have become standard fare in contemporary philosophy. In this introducÂ tion, I shall call attention to the close connection between some of Twardowski's main ideas and the corresponding thoughts of these four philosophers. 1. IDEAS AND THEIR INTENTIONS Twardowski's main contention is clear. He claims that we must disÂ tinguish between the act, the content, and the object of a presentation. The crucial German term is 'V orstellung. ' This term has a corresponding verb and allows for such expressions as 'das V orgestellte.
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